|photo c/o H&M|
H&M is excited to announce its first ever festival collaboration with the Coachella Valley Music & Arts Festival.
H&M continues their sixth year as a sponsor of the festival by taking their partnership to the next level and creating a first of its kind officially branded collection. The partnership extends beyond the collection, a portion of the official festival merchandise sold will be provided by H&M. The H&M loves Coachella collection will be available in approximately 350 stores in North America beginning on March 19th and worldwide on March 26th.
It will offer men's and women's clothing along with a variety of accessories with prices ranging from $4.95 to $49.95 and will embody the aesthetic of the festival for 2015. It will focus on a romantic trend with graphic tops, fringe, lace, rompers, crop tops, shorts, and wide legged pants for a feminine bohemian look. For men there will be graphic tees and shorts.
For those lucky enough to attend Coachella, H&M will have their first ever pop-up shop on-site in the H&M tent where festival goers can buy the exclusive collection, take a break indoors and enjoy an interactive experience. Although the festival is sold out, as a special perk to customers, H&M will be giving away all inclusive trips to the festival throughout the month of March through social media and in stores. Customers who bring unwanted clothing to any H&M store to be recycled will receive a 20% off voucher for the entire purchase and will also be entered to win a once in a lifetime weekend.1 Comment »